ALTBalaji kickstarts the year on a high note as it streams all episodes of their eagerly awaited and noteworthy show ‘The Test Case’ on the app and the website.
Starring Nimrat Kaur as India’s first female combat army officer, the show has been one of the most talked about and eagerly awaited #ALTBalajiOriginal. The show attempts to explore relevant issues that women in combat roles face. The story revolves around Captain Shikha Sharma played by Nimrat Kaur and the challenges, struggles and battles that she faces in the traditionally male dominated but highly revered combat arm of Indian Army. The show also focuses on her determination and talks about how no force can force her out if she has put her heart and mind to something.
Not just content, but a robust marketing strategy was also put in place for The Test Case. A 360-degree campaign was planned to promote the show; spreading its wings wide in media across platforms. An exclusive debate with Republic TV was the crucial part of the plan. The platform also invested in hoardings across metro cities like Mumbai and Delhi. Along with TV and outdoor marketing, an aggressive on ground promotional strategy was also initiated with planned city promotions, news channel studio visits, interviews and social media marketing that included contests and innovative user generated content such as the #WomenInGreen campaign which took the internet by storm.
Talking about the show Manav Sethi, Chief Marketing Officer of ALTBalaji said, “The Test Case is a powerhouse show; there is nothing like this on any OTT platform in India and it also is ahead of its time. Those who have watched the 1st episode must recall that this show had Juhi Chawla as India’s Defence Minister much before India actually got its first woman Defence Minister! The show is different from the other shows on the platform and we are very proud to bring it alive on ALTBalaji. Every little aspect about this show is special and this is the kind of story that ALTBalaji wants to bring to its audience. We have marketed this show very strategically, keeping in mind our target audience and their digital presence. We hope that it writes another success story for ALTBalaji.”
Directed by Vinay Waikul, it also stars Atul Kulkarni, Rahul Dev, Manit Joura, Suhail Nayyar, Akshay Oberoi, Samir Kochhar, Annup Soni and Juhi Chawla in prominent roles. The show does raise significant questions and should not be missed this Republic day weekend. So, go download ALTBalaji on your mobile phones and watch all episodes of The Test Case streaming now on the app and the website.