Sunny Leone, the actress and powerhouse of talent, comes on board as an equity investor in Fork Media Group’s women’s digital publication, The Hauterfly. This is an unprecedented move for a digital platform, great for amplifying reach and also offering a fresh perspective on Sunny Leone, covering aspects of her personality that have been hitherto untouched.
The alliance is the coming together of two powerhouse platforms. The Hauterfly, a millennial woman’s guide to fashion, beauty, fitness and relationships. Unapologetic and proud, The Hauterfly is taking a stand on all things relevant and trending. From opinions to options, The Hauterfly is the place for all things real and fabulous. Sunny Leone reflects the brand values -fierce, unapologetic and opinionated. She’s a force to be reckoned with. The association will augur well for both the brands, each lifting the other and putting out a voice that needs to be heard.
With The Hauterfly, comes an audience of over 2 million across it’s social media channels that are growing rapidly and a Youtube audience that’s seeking great video content. From video content to blogs that help millennials navigate their way through various fashion/ lifestyle decisions, The Hauterfly has been at the forefront of curating topnotch content. According to Vidooly reports, The Hauterfly has consistently ranked amongst the top 4 Facebook video publishers across various categories.
The idea behind the association is to take a step ahead in delivering future forward and exciting content and newer formats to the ever-growing community of the platform. Talking about the association, Samar Verma, CEO & Founder of Fork Media Group said, “Sunny is someone who has celebrated lifestyle trends all along. She has been a pioneer in influencing the people around her and has directed millennials to always be a better version of themselves. Sunny’s investment and belief in our content platform is a great testimonial for the brand we’ve built. With her inputs, we look at bringing in a fresh perspective to the brand and creating newer opportunities for the brand and bringing never seen content to our 2 million and counting members”
Sunny Leone added, “The Hauterfly is much beyond a content delivery platform, it is like an influencer in itself – it directs the decisions we take in terms of shopping, fashion, travel and lifestyle. Over the years, it has become a go-to platform for millennials to keep up with various trends across genres. I am glad to be associated with a trendsetting platform like The Hauterfly and working towards bringing trends from around the world closer to the heartland”
Launched in 2015, The Hauterfly has made its way to the top to become the digital destination for quality fashion and lifestyle content among the millennial women in India.