Fork Media Group – one’s of India’s most sought – after media tech firm announced its collaboration with Bollywood choreographer Remo D’Souza to launch FAMEFOX – India’s first digital – only celebrity management company. With the digital landscape evolving drastically, celebrities are now viewed as strong distribution channels for brands to leverage their social media footprint. This collaboration will serve as a channel for brands to reach out to the relevant audience via celebrities.
Sharing more information on this collaboration, Samar Verma, CEO & Founder, Fork Media Group said, ‘Famefox is our effort to building a strong channel of celebrity influencers and offer data driven solutions for brands to amplify their content initiatives. We believe that the lines are blurring and influencers especially celebrity influencers form an intrinsic part of the distribution mix. At FAMEFOX, we will use our proprietary recommendation engines, which optimize data and in turn enable us to surface data points around attribute, region and audience match. We aim to disrupt the space of celebrity management by bringing in data and technology that makes a player like us far more relevant given the digital explosion.”
Adding to this, ace Bollywood choreographer, Remo D’Souza said, “I am thrilled to collaborate with Fork Media Group for this initiative. The idea and the platform is unique and will help brands to reach to its target audience more effectively. We look forward to creating relevant opportunities for both brands and celebrities and work effectively towards digitalization”
With renowned and experienced names coming together, this venture strives to serve as a one-stop platform that will bridge the gap between brands and celebrities and ensure that the brand reaches out to the most relevant set of audience.
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